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Small Business Marketing Strategy
Small Business Marketing Strategy in the current economic era of dept and uncertainty. It is very hard for small business owners to get themselves noticed. Advertising is expensive and the big companies are the only ones who can afford to let people know of price drops and discounts that everyone goes for in this sort of economic climate. Therefore a strong website and logo are vital for small business owners, with some decent search engine optimization and a good brand image can make all the difference in this precarious economy. There are lots of companies that can do this for you, such as Goodnex Project Management Consultanting.

Word of Advice from our Desk! Small business owners are faced with the double-edged dilemma of too much to do and limited funds. What’s the best way to decide where to spend those precious dollars? Here are three successful guidelines to develop along the way to building small business.

  • Make purchases that are revenue-generating investments. Before springing for a new piece of technology or other equipment, determine if it will bring more dollars into your business or simply be a nice perk. Avoid the latter; invest in the former.
    Investing in new computer equipment or other big-ticket items are not what I mean. These are a necessity to most businesses these days and I hope you understand that this money needs to be spent on high quality in order to get the best results. You will regret it if you decide to go the cheap route on such items. What we am referring to is the products and services that you may think we can do without. They can include the latest software; newest technology; a professionally designed website; professionally designed business cards; coaching help; sub-contracting help; subscriptions to publications; books/ebooks; and advertising; With the help of Goodnex Project Mamagment Consultant experince, we can help you achive your goals. These are just some of the assets to your company that you may not consider to be valuable or that you think you just can't afford.

  • If your clients don’t see it, don’t spend money on it. Forget the fancy new office furniture or spacious office digs if your clients won’t be visiting you. Instead, put your money into things that will establish your credibility with clients, and bring you new and repeat customers. That may be a better Website, a more powerful digital marketing tools, or other online improvements. Or, it may be in a more "analog" vein: a professional-looking business card. Put your money where it will work hardest for you.

  • Prioritize your investments.Throughout your business growth, you’ll be faced with prioritizing where you put your dollars. Whether you’re facing big investments or minor expenses, take time to choose carefully so your money can be supporting your efforts in the best way possible.
    Advertising is also something that many of us are leery about spending money on. Again, you need to think who the target audience is and if you will benefit by sending your message to these readers or viewers. Don't be afraid to advertise. You may be pleasantly surprised by the results. Eventually, we wear out our welcome (so to speak) for the free resources and it is time to invest some money in our future. The old adage: "you need to spend money to make money" may seem clich’e but we have to remember that we may be missing out on some wonderful information and opportunities if we insist on keeping our wallets in our pockets. Not to mention, spending money on products and services for our businesses is a valid business expense.


Web Design Package Features
E-commerce/Online Store Website Package Starting @ $2980
Deluxe Search Engine Optimization Starting @ $980
Lite SEO - $239/Year
Professional Content Editing-  $200
Optional Services Prices
Concepts & Revisions
Express Service
Goodnex Color Schema
























                  

Lite$480 Silver$599 Gold$999 Platinum$1,299 CMS$1,999
Custom Pages
(Including Custom Feedback Form)
3 Pages 5 Pages 10 Pages 20 Pages 5 Pages
Additional Pages $199 $99 $79 $69 $99
Content Management System (CMS)
NO
NO
NO
NO
Free HTML Popup Pictures
(Additional $10 each)
1
5
10
20
Optional
Approximate Turn Around (Weeks)
1 to 2
1 to 6
1 to 8
2 to 8
2 to 8
Express Service Option at 50% Extra
(Business Days)
4 days
4 days
4 days
6 days
8 days
Web Text Editor (Optional)
$300
$300
$400
$500
Logo Design
Optional
Optional
Optional
Optional
Content Proof Reading Assistance (Based on # of words/page)
Optional
Optional
Optional
Optional
Friendly Professional Blog
Optional
Optional
Optional
Optional
Comments Book / Guest Book
Optional
Optional
Optional
Optional
Events Calendar
Optional
Optional
Optional
Optional
Audio / Video Integration
Optional
Optional
Optional
Optional
Site Search
Optional
Optional
Optional
Optional
RSS Feeds
Optional
Optional
Optional
Optional
Integration of Google Analytics
Optional
Optional
Optional
Optional
Simple Password Protection
Optional
Optional
Optional
Optional
Business Card Design (250 Printed  and Shipped)
Optional
Optional
Optional
Optional
Webmaster Service
Optional
Optional
Optional
Optional
Not Needed

Included in All Web Design Packages

Search Engine Friendly
Complete Custom Web Design
Free Sitemap Page
Web Design by Certified Professionals
Free Flash Header
Free Custom Feedback Form
Full Custom Navigation Menu
Optional
Free Banner Creation (1 Included)
Content Placement 
Images
Web Hosting on High Speed Servers
Optional
Optional
Optional
Optional
Optional
Domain Name Registration - $10/year
Optional
Optional
Optional
Optional
User Friendly Control Panel with Hosting
Comprehensive Website Statistics
Unlimited Branded Emails
Dedicated Project Manager
Email Support.
Full Customer Control
Full Service
No Commitment, No Minimum Locking
Complete Customer Satisfaction
One Time Cost for Web Design
5 Years Warranty Against Web Design Bugs
(If Managed with Goodnex)

Call us for Optional Features Prices

Lite$480 Sliver$599 Gold$999 Platinum$1,299 CMS$1,999
Payment Plan (50% Advance & 50% a week before Project Closing)
No
No


Web System - Prices based on customized requirements
We customize Web Systems based on customer requirements for the fields of Education, Medical, Travel agencies, Accounting, Marketing and the Government.

 
Call Us on 201-940-7296

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E-commerce/Online Store Website Package Starting @ $2980
 

Search Engine Friendly Advanced CRE Loaded Shopping Cart Web Design
Skin Customization by Certified Professionals
Payment Gateway Integration
Unlimited Products (We Setup First 20)
5 Supporting Pages ( About Us, Contact Us , etc)
Additional Pages - $99 Per Page
Free Additional Site Map Page
Database Web Hosting - Optional
Domain Name Registration - Optional
Best in Industry  & User Friendly Web Hosting Control Panel 
Comprehensive Website Statistics With Web Hosting
Unlimited Emails Accounts Matching Your Domain Name With Web Hosting
Dedicated Project Manager With Email Support.
Turn Around - Approximately 4 to 6 Weeks *
14 Day Express Service Option **
Full Customer Control, No Commitment, No Minimum Locking
Full Service & Complete Customer Satisfaction.
One Time Cost for Web Design
5 Years Warranty against Web Design bugs Included with Web Hosting

 
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Deluxe Search Engine Optimization Starting @ $980
 
 

Guaranteed Website Indexing in Major Search Engine
Keyword/Key phrases Suggestion
Meta Tag Generation
Website Optimization for Selected Keywords
Content Uploading
XML Google Site Map
XML Yahoo Site Map
HTML Site Map For Major Search Engines
Comprehensive Website Analysis
Monthly Systematic Hand Submissions to Major Search Engines
Link Analysis
Competition Analysis
Support via Email
Discounted Pay per Click Management

 
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Lite SEO -   $239/Year
 

Guaranteed Website Indexing in Major Search Engine 
Keyword/Key phrases Suggestion
Meta Tag Generation
Content Uploading
HTML Site Map For Major Search Engines
Link Analysis
Support via Email

 
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Professional Content Editing - $200
 

Content Writing Assistance
Grammatically correct well-written content
Approximately 300 Words of Content per page
Upto 5 Pages
Additional Pages at $20/page

 
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Optional Services Prices
 
Web Hosting $ 179/Year
Web Hosting with Database $ 239/Year
Database Driven - Feedback Form
$ 150
Domain Registration $ 10/Year
Logo Designing (Depends on complexity) From $ 500 - $ 2500
Standard Brochure Designing $ 380
Business Card Design $ 95
Graphic Design From $ 400
Friendly Professional Blog $ 1000
Password Protected Login Page $ 300 to $500
Site Search $ 250
Payment Integration From $ 400
Ad Banners $ 45
Flash Intro From $ 300
Additional Hourly Rate $ 80

Please Note : All prices mentioned are subject to change without notice.
   
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Concepts & Revisions
 

Concepts
There are two stages in the designs process. The first stage involves creating concepts. Once you have chosen a design concept, you make revisions to that particular design until you are happy with the final product. For example: Web Design, Logo, Business Cards, Graphic Design etc. After you send us your creative brief, our designers create concepts, or design ideas, that explore the different directions we could take your design while maintaining both the artistry and functionality of an exceptional design.

Revisions
Revisions are the second stage of the design process. After you choose the concept that fits the direction you want to take your design, we'll develop a new set of designs using your selected concept as our guide. In the revision stage we tweak things like color and font. For example when designing a Logo, we might present you with two concepts, after selecting one of the cocepts then we start revising based on your feedback. Note: that we keep the original concept as a blueprint for the Logo, but rearranged where the tagline fit along the logo, the color(s) of the word(s), and the shape(s).

The number of concepts and revisions vary depending on the package you select for website packages and pricing. The more concepts you have, the more variety of choices you'll have for your design. While we often get approval on the final design after just one round of revision, having unlimited revisions allow you to tweak your design until it is exactly what you want, down to the very last detail. Because almost all of our packages come with free unlimited revisions. Goodnex Project Management Consultant will work for your satisfaction.

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Express Service
 

Turn Around Time
We can only work as fast as client allows us; turn around time is client dependent. If contents are provided sooner, initial and on going instructions are clear, revisions requested are reasonable, turn around time is usually fast. On the other hand it could drastically increase due to client in-actions, delayed mockup approvals, back and forth change requests etc. 95% of our customers have not bought our express service and still have experienced a great turn around time. The turnaround times that we give are based on actual statistics of jobs we have done in the past and are NOT guaranteed.

Express Service Option
Normally to provide clients with exceptional quality service at a low cost we require sufficient turn around time for revisions. This could be anywhere between 2 to several days per round of revision which depends on complexity of revision requested, contents, instructions, response time & inputs from clients, etc. However we understand that sometimes a faster turn around is required to meet certain deadlines or events. For an additional fee on any package and add-ons, we offer a guaranteed express service for a quicker turn around. There is no loss in quality or creativity. However this service is based on certain terms and conditions including but not limited to the fact that we cannot deliver the express service if multiple rounds of revisions are requested and that turn around time starts only after we get all required final contents, pictures, instructions etc. The turnaround times that we give are based on actual statistics of jobs we have done in the past and are NOT guaranteed

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